An employee swag store your company funds

An employee swag store is a company-branded online shop where your own people get your branded merchandise. On Swpe Stores the company funds each employee with a budget for the year, and the employee spends it in the store on the items they want, in their size, delivered to their address. It replaces the annual one-size gift with something people choose, and it runs all twelve months rather than once at Diwali or year end.

You set an amount per employee, say $150 for the year. Every employee sees that balance when they sign in and spends it against the catalogue whenever they like, in one go or across several orders. You can fund everyone equally, vary the amount by grade or tenure, or add a one-off top-up for a new joiner or a work anniversary. The company is invoiced for what is actually redeemed, so budget nobody spends is not billed.

Yes, and the India side is the harder half. We produce and warehouse in India, so orders for your India-based employees are a domestic delivery to any of 21,000+ pincodes rather than an import. Your overseas employees are shipped from the same store on the same budget, so one programme covers the whole company. Adalwin Commerce is an Indian company, based in Pune since 2014, and bills on a GST-compliant invoice that your India entity can book.

You can, but the mechanics are the problem rather than the price. Importing goods into India as gifts is prohibited outright under DGFT Notification 35/2015-2020; on the full-duty route Chennai Customs puts the bill at 53.60% of CIF value, and the consignee, meaning your employee, is the one billed. The employee also personally files Know Your Customer documents and a Power of Attorney with the carrier, which SwagUp’s own support page confirms, warning that a shipment delayed for want of them will be abandoned by Indian customs. Producing inside India removes the customs step entirely, not just the freight cost. We have set the whole chain out, with the documents, on a separate page.

A one-time setup charge of ₹49,999, exclusive of GST, for the store. After that you pay for the merchandise your employees redeem and nothing else: no annual licence, no per-employee fee and no revenue share. Physical on-campus stores are quoted separately because the fit-out depends on the space.

Nothing is billed for it. You are invoiced on redemption, not on allocation, so an unspent balance costs you nothing. You decide whether a balance carries into the next cycle or resets, and we set the store to match your policy.

Yes. An employee can put the difference on their own card and take something above their balance, on the same order. Many companies use this deliberately: the funded budget covers the core piece and self-purchase carries the rest, which is also the point at which people start buying the logo because they want it.

Three to four weeks from an approved range in the normal case: range selection and sampling, storefront build and branding, then a pilot with one team before the company-wide launch. A store that reuses an existing approved catalogue can open faster.